Three new concentrations slated for school of business

KNOXVILLE — Students in the Johnson University School of Business and Public Leadership will soon have three new concentration options.

Dean of School of Business and Public Leadership for JU Florida, Catherlyn Brim, said the three new concentrations are management, marketing and sports management for undergraduate students.

The new concentrations, proposed in January, were created to help students advance the Kingdom of God in the business world.

“The concentrations of marketing, management and sports management were added because they are very prominent with what employers want in the business world,” Brim said.

The core for students in the business administration program consists of 39 credits. Each concentration is 18 credits but contains two classes from the core.

“The concentrations help students be able to connect to communities and businesses in which we live including profit or nonprofit organizations to contribute to the success and profitability of companies as a whole,” Brim said.

In the past, the business administration program had two fields of study including business administration and nonprofit management.

The new concentrations gave more options to student in the business and public leadership curriculum.

“Johnson offers a quality product that integrates students into a business perspective from a biblical worldview,” Brim said. “Our professors are practitioners in the nonprofit and business sectors and are equivalent to be competitive with state or other private institutions.”

Brim said that in the future, JU plans on adding accounting and human resource management concentrations depending on the demand for employees in the respective industries.

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